Tag Archives: swimming pool

Be an ACE contacting your prospects


How to be an ACE with swimming pool customers from Swimming Pool Quotes.

Research shows that speed, diligence and consistency are the key things to remember when you are reaching out to prospects.  The sooner you start the follow up process the better and  It will take 6 plus contact attempts to maximize your contact rate,

(1) Call the pool customer immediately, leave a voice mail and send an email if you do not reach them.

The voice mails and the emails should be short and to the point as well as helpful and non-committal.  Make sure that the pool customer has your best contact information.  If you do not reach the prospect on the first call, call again between 30 minutes and 1 hour later.  On the second call  do not leave another voice mail.  Call again between 2 hours and 4 hours, do not leave another vmail. If it is a mobile line, send a text asking if there is a good time to get them their free pool design and information.

Hello XX – This is XX calling you from Swimming Pool Quotes. I am  here to provide you with basic information about swimming pools, answer any questions you might have and provide you with a custom estimate and design now or in the future.  You can call or text me at this number which is  XXX-XXX-XXXX.”

(2) On the next day, call the pool customer in the morning and leave another voice mail, it should be about the same as the first voice mail.

It is important to stay concise and keep the same message.  Think of it like a commercial, you need to hear or see a commercial 10-15 times until you start to remember it. On the 2nd day (like the first day) you can call again in the afternoon but do not leave another message.

Continue to try to contact the pool customer on day three through five.

On the third day once and do not leave a message.  On the fourth day call once do not leave a message but send another email.  On the fifth day call once and leave a voice mail and you can also send a second text message if you have mobile number. 

After the fifth day, take a break.

After the fifth day, you should wait between a week and 10 days to call them, leave a message and send an email.  You call them back once more the next day, then wait another week and call once.

After that call the customer should go  into your drip marketing campaign.

Your drip marketing last continuously. Over 50% of your lead contacts will happen after the prospect joins your drip marketing program.  

Since 2004 we have worked with over 3000 swimming pool professionals. Our program is absolutely free for Swimming Pool Quotes pool builders.  For more information contact me directly or complete our pool builder information request form.

The fall is the best time to dive into your swimming pool estimate project

Five reasons why fall is the best time to dive into your swimming pool estimate project.

August through November are the best time of the year to start your research and get a free swimming pool estimate, or a free pool renovation estimate.

dive into your swimming pool project

fall is the best time to dive into your swimming pool project.

5. Pool builders and manufacturers are clearing out their swimming pool inventories of pools, equipment, materials and features.

  • Like the car business you can get end of season deals for pools, equipment, parts and features. This is the time of year pool builders are clearing out their warehouses, trying to use all of their materials, pool shells and parts so that they do not have to store them over the winter.

4. Pool builders are looking for a ‘pool project’ or two to fill up their fall schedule.

  • In the spring and summer there is always a backlog for pool construction.   New inquires start to slow down in the middle of August and by the fall there is typically room for a couple more projects before the end of the season.  Fall is the best time of the year to get pool quotes when ‘supply’ is greater than ‘demand.’

 3. The best swimming pool installation crews are available now.

  • A good swimming pool installation team is exactly that, a team.  This time of year the new people that are not going to cut it are out and the best installers are still out there doing great work.  In the fall the talented crews are still working and even the ‘new’ installers have one season of experience.

2.  Pool contractors have more time and resources to dedicate to your requests and swimming pool project.

  • During the busy spring and summer months, the best pool professionals are working practically around the clock.  In the fall you can get a lot more attention from them and customized service.  You will be able to get more estimates and options to compare and have more responsive swimming pool pros.

1.  Your pool will be ready soon.

  • If you start now, your pool will be ready before you know it.  You will get the estimates you need to compare, the feedback from your pool professional in a timely fashion and the best crews to install your pool.  If you get a heater, hot tub or live in the south or west, you could still be swimming this year!

Enter your zip below for free pool estimates

Be an ACE with your swimming pool customers

What is the ACE program for Swimming Pool Contractors

We have connected over 500,000 pool customers with thousands of local pool contractors for free swimming pool estimates and information.  About 150,000 of these customers have built a pool. About 200,000 of these customers are still considering a pool.  One of the top 3 reasons they tell us that they have not purchased a pool yet is because “they have not gotten an estimate” or “did not get ‘follow up’ from the pool contractor.”  

Pool Customers want to talk to you

The first thing to realize is that even if the customer does not reach out to you, they want you to reach them.  When we ask customers, almost all of them ‘appreciate all of pool contractor efforts’ to reach them and some even acknowledge that they have been difficult to reach.   The single most important thing you need to do is make actual contact with the pool customer.  

Once you  talk to a customer on the phone, or share text/emails with the pool customer, you build your business network and increase your chances to build more pools. We designed our ACE follow up process to help you connect with as many pool customer as possible.  

Crafting your messaging to pool customers is key to reach them

The ACE program is about crafting and timing your communication with the customer. By carefully crafting your messaging you may increase your prospect to customer contact rate by over 100%. Similar programs used by Fortune 500 companies have also reported this level of success.  So we know that you can use this program to get more sales.  

Connecting with pool customers is a two way street

In addition to refining your follow up process, With the ACE system, we make sure that our pool customers actively know about you.  We message the pool customer right away via email and social media to let them know about your company and how to contact you.  Also, our phone and email confirmation team will pitch your company directly to our pool customers on the phone.

The ACE program is absolutely free for Swimming Pool Quotes pool builders.  For more information contact me directly or complete our pool builder information request form.


Jeremy Gold
VP, Business Development
(510) 332-8116 – mobile

 ACE program for Swimming Pool Pros

The ACE program for Swimming Pool Pros is all about being in the right place at the right time to reach your customers.

Compliments from Swimming Pool Quotes customers

Swimming Pool Quotes is as awesome as this shot

At Swimming Pool Quotes, we only do one thing – Get you the best swimming pool estimates, designs and information for free.  Swimming Pool Quotes works with swimming pool pros and swimming pool consumers across the country.  Here are some recent compliments we received on our free swimming pool estimate service from happy customers across the country…

Wow!  Your service is great.  I have 5 appts set up between now and Monday with different builder/suppliers.  They [are all] legit sources…so…thanks again for performing what has been a vital service for me.

Best regards,

Steve (California)

We have already had the work done and are very happy with the job.

Curtis (Midwest)

We did receive three out four responses—and the three we’re all very helpful and responsive. Thank you for good service. I will recommend your site to others.

Toni (West)

Thank you Janet for the follow up I do not need further assistance. I received that quotes I requested promptly your service was great.

Jeana (East)

I was contacted within 24 hours by two contractors and have already received a quote back.  Will definitely recommend your service to my friends.

Ken (Florida)


Building your sales funnel for the next decade

Building an effective sales funnel for your present & future

An effective sales funnel is the future of your business.  It is the process that transforms consumers in your market into leads, then prospects and eventually your customers. The keys to an effective sales funnel are:

(1) Get leads into the top of your funnel & don’t let them fall out.

(2) Consistently identify which leads are prospects and move them down the funnel.

(3) Efficiently convert prospects into customers.

(4) Innovate, improve and REPEAT.

Get leads into the top and don’t let them fall out.

Pretty much all customers start as leads.  A lead is a person who generally qualifies as a prospect for you now or in the future. In the pool business that is basically a homeowner with reasonable income who wants a pool.  Based on our data of over 594,000 pool customers roughly 15% of households that inquire about getting a pool will purchase a pool within 5 years.

Keep leads in your sales funnel for 5 years to maximize sales.

The numbers speak for themselves.  Basically for every 100 consumers that enter your sales funnel, 15 of them will buy pools within 5 years. If you only focus on leads that are immediate prospects, and you do a relatively good job converting leads into prospects and then into customers you will close 20% to 30%. That equals between 3 to 5 new customers – not bad!

However, if you do a good job keeping most of these 100 leads in your sales funnel for 5 years, you may capture between 50% to 60% of those customers.  That could mean an additional 7 to 10 additional projects for every 100 leads over 5 years.

Whats make such a big difference? 

Most of your competitors do not have an effective sale funnels. In other words everyone is spending almost all of their resources chasing the lowest hanging fruit, and the same low hanging fruit (meaning the same leads).

Also most pool builders do not leverage the benefits that come from building brand recognition with consumers.  A ‘lead’ today is a ‘prospect’ next year and a customer the year after that.  If you start while they are a lead and continue to nurture them through the funnel, they will never be your competitor’s low hanging fruit – they will ONLY be yours.


Also we all know that referrals are the gravy.  An effective sales channel creates the sweetest of low hanging fruit – the referral.

Once you build an effective sales funnel, you will be the only one harvesting the middle and high fruit.  The trick is to figure out how to “set it and forget it.”  The good news is that with technology you can do it.  Is this worth your investment?

Is this worth your investment? We think so because effectively keeping leads in your funnel can increase your revenue 2 to 3 times.

Technology techniques to keep leads in your sales funnel

There is a HUGE positive difference to your bottom line if you effectively keep leads in your funnel. Almost all leads have value. The key is setting up automated systems to nurture all of your leads.  Properly nurturing your leads will:

(1) Keep them in your funnel so that you can get the most possible sales out of your leads over time.

This is most easily be accomplished with a combination of social media engagement and direct communication via automated drip marketing campaign. Social media and technical communication platforms are the only efficient way to stay in touch with your lead funnel.


(2) Once you have your systems in place you need to create a consistent, evolving content strategy.

This is a fancy way of figuring out what you are going to tell your leads, when are you are going to say it and how are you going to say it.  Content strategies are effective if they are designed and implemented well.  Haphazardly posting pictures or emailing the same message multiple times will not have the effect of nurturing your leads like a well developed media campaign will.

Your content should have multiple objectives:

(1) Keep leads entertained and engaged so that they continue to look at your content.

(2) Slow-cook leads into prospects which means feeding their desire to get a pool, addressing the logical questions about getting a pool, building a relationship of familiarity and trust and creating triggers so that you can easily identify when it is time to treat an individual lead like a prospect.

(3) Your content should also help you build referral channels. One of the best thing about qualified pool consumers is that they know and hang out with other pool people.  Creating incentives to share content and information about your business will feed the above objectives and also continue to fill your pipeline with new leads.


If this sounds overwhelming – well it can be, but you are a lot closer than you think. We can help. If you have questions feel free to reach out – you and our industry has a friend in technology center of San Francisco.

Swimmingly yours,


David Grossblatt , @dmgrossblatt

In addition to running Swimming Pool Quotes (for the last 10 years), David runs the Founder’s Dojo in the heart of San Francisco.  Founder’s Dojo is an incubator for cutting edge technology companies.