Tag Archives: pool contractor

Top 100 pool estimate request zips – 2013

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At Swimming Pool Quotes we help pool customers and pool contractors connect for the best swimming pool information, designs, estimates and more.  Because we work across the country with over 2000 pool professionals and over 500,000 current and future pool owners, we collect a lot of swimming pool data.

One of the interesting things about the pool business is that it is always hard to match supply (the location and number of homeowners that would like to get a swimming pool estimate) with the availability of swimming pool contractors.  A few of the hurdles are:

(1) Time of Year: The swimming pool industry is still seasonal in many ways.  We generally say the season starts are the Super Bowl and ends on NFL opening day.  We receive about 300% more estimate requests from March and August  than between September and February.

(2) Location:  California, Florida and Texas are by far the most popular States for Swimming Pool estimates.  About 80% of the most popular zip codes for swimming pool estimates are located in these states.

(3) Economics: The pool industry (especially new pools) tracks the housing market and to a lesser extent the jobs market.  In 2008-2009 the industry lost about 1/2 of its size from its peaks in the 2002-2007 during the great housing boom.  As finance options have started to return and housing prices have stabilized we are seeing a noticeable uptick in the industry.

Be an ACE with your swimming pool customers

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What is the ACE program for Swimming Pool Contractors

We have connected over 500,000 pool customers with thousands of local pool contractors for free swimming pool estimates and information.  About 150,000 of these customers have built a pool. About 200,000 of these customers are still considering a pool.  One of the top 3 reasons they tell us that they have not purchased a pool yet is because “they have not gotten an estimate” or “did not get ‘follow up’ from the pool contractor.”  

Pool Customers want to talk to you

The first thing to realize is that even if the customer does not reach out to you, they want you to reach them.  When we ask customers, almost all of them ‘appreciate all of pool contractor efforts’ to reach them and some even acknowledge that they have been difficult to reach.   The single most important thing you need to do is make actual contact with the pool customer.  

Once you  talk to a customer on the phone, or share text/emails with the pool customer, you build your business network and increase your chances to build more pools. We designed our ACE follow up process to help you connect with as many pool customer as possible.  

Crafting your messaging to pool customers is key to reach them

The ACE program is about crafting and timing your communication with the customer. By carefully crafting your messaging you may increase your prospect to customer contact rate by over 100%. Similar programs used by Fortune 500 companies have also reported this level of success.  So we know that you can use this program to get more sales.  

Connecting with pool customers is a two way street

In addition to refining your follow up process, With the ACE system, we make sure that our pool customers actively know about you.  We message the pool customer right away via email and social media to let them know about your company and how to contact you.  Also, our phone and email confirmation team will pitch your company directly to our pool customers on the phone.

The ACE program is absolutely free for Swimming Pool Quotes pool builders.  For more information contact me directly or complete our pool builder information request form.

 

Jeremy Gold
VP, Business Development
Jeremy@swimmingpoolquotes.com
(510) 332-8116 – mobile

ACE program for Swimming Pool Pros

The ACE program for Swimming Pool Pros is all about being in the right place at the right time to reach your customers.