Be an Ace contacting your swimming pool customers

Research shows that speed, diligence and consistency are the key things to remember when you are reaching out to prospects.  The sooner you start the follow up process the better and It will take 6 plus contact attempts to maximize your contact rate. Lastly, you can always get better.  The way to get better is to develop a consistent follow up process, learn what works for you, tweak your process to make it better than do it again. Below is an suggested follow up process to start.

(1) Call the pool customer immediately, leave a voice mail and send an email if you do not reach them.

Calling right away is single best thing you can do to increase contact rates.  Even still you will leave messages.  Your voice mails (and emails) should be short and to the point as well as helpful and non-committal.  Make sure that the pool customer has your best contact information.  If you do not reach the prospect on the first call, call again between 30 minutes and 1 hour later.  On the second call  do not leave another voice mail.  Call again between 2 hours and 4 hours, do not leave another vmail. If it is a mobile line, send a text asking if there is a good time to get them their free pool design and information.

Hello XX – This is XX calling you from Swimming Pool Quotes. I am  here to provide you with basic information about swimming pools, answer any questions you might have and provide you with a custom estimate and design now or in the future.  You can call or text me at this number which is  XXX-XXX-XXXX.”

(2) On the next day, call the pool customer in the morning and leave another voice mail, it should be about the same as the first voice mail.

It is important to stay concise and keep the same message.  Think of it like a commercial, you need to hear or see a commercial 10-15 times until you start to remember it. On the 2nd day (like the first day) you can call again in the afternoon but do not leave another message.

Continue to try to contact the pool customer on day three through five.

On the third day once and do not leave a message.  On the fourth day call once do not leave a message but send another email.  On the fifth day call once and leave a voice mail and you can also send a second text message if you have mobile number. 

After the fifth day, take a break.

After the fifth day, you should wait between a week and 10 days to call them, leave a message and send an email.  You call them back once more the next day, then wait another week and call once.

After that call the customer should go  into your drip marketing campaign.

Your drip marketing last continuously. Over 50% of your lead contacts will happen after the prospect joins your drip marketing program.  

Since 2004 we have worked with over 3000 swimming pool professionals. Our program is absolutely free for Swimming Pool Quotes pool builders.  Learn more.

Jeremy Gold
VP, Business Development
Jeremy@swimmingpoolquotes.com
(510) 332-8116 – mobile

A swimming pool is the Ultimate luxury Christmas gift.

Your swimming pool will provide years of healthy entertainment and exercise in the comfort of your own home. You instantly get a permanent vacation in your backyard.

Your swimming pool increases the value, desirability and quality of your home.

A swimming pool is a great gift and a solid investment in your home and family.

The Christmas season is a great time to get great deals.

Right now demand is low and supply is high! You can get out of season deals for pools, equipment, parts and features. This is the time of year pool builders are clearing out their warehouses. Now is the time to get the best deals on a pool and be the first one in the pool in just a few months!

Great Financing and low payment options

Also this year while interest rates are still historically low and the economy is improving amazing financing options are available. Also some pros offer no or small down payment options to get started in a couple of months.

Starting now gives you plenty of time to get the best deal on the best pool for you.

Surprise your family on Christmas day with a permanent backyard oasis. Start now with a free design & estimate and you will have plenty of time to check your list twice and find out what’s nice.

A swimming pool is the Ultimate Family Christmas present.

Imagine surprising your family on Christmas day with a permanent backyard oasis. You instantly get a permanent vacation in your backyard.  Swimming is one of the best lifelong exercises. Your swimming pool increases the value, desirability and quality of your home.  A swimming pool is a great gift and a solid investment in your home, your family, friends and you. Also this year while interest rates are still historically low and the economy is improving amazing financing options are available.

The Christmas season is a great time to get great deals.

Like the car business, you can get end of season deals for pools, equipment, parts and features. This is the time of year pool construction builders are clearing out their warehouses, trying to use all of their materials, pool shells and parts so that they do not have to store them over the winter. Now is the time to get the best deals on a pool even if you are not going to start right away.

In the spring and summer there is always a backlog for pool construction. New inquires start to slow down in the middle of August and by the fall there is typically room for a couple more projects before the end of the season. Fall is the best time of the year to get pool quotes when ‘supply’ is greater than ‘demand.’

Starting now gives you plenty of time to get the best deal on the best pool for you.

Start now and you will have plenty of time to check your option list twice and find out what’s not great and what is nice. Your pool will be ready before you know it. You will get the estimates you need to compare, the feedback from your pool professional in a timely fashion and the best crews to install your pool. And don’t forget that even though winter is coming, you can still be swimming this year if you want one of our hot tubs!  If you decide to start construction in the early Spring you can surprise your family on Christmas day with a permanent backyard oasis.

Facebook is one of the world’s fastest growing companies.  How did they do it?

An uncompromising commitment to quality growth. As a matter of fact, they wrote the book on it!

Our innovation center is in the heart of San Francisco. The hottest business concept now is GROWTH – good, solid growth.  There is no secret what to do. The hard part is how to do it and actually DOING IT.

What to do to grow:

(1) Create a solid funnel to bring potential customers into your business community.

(2) Engage your audience with interesting and compelling messaging to keep them engaged and in your funnel.

(3) Convert audience into leads; then into prospects; then into CUSTOMERS.

How to grow:

Social media is a vast ocean of opportunity. Over the last ten years 617,934+ home owners have requested pool estimates from us .

Use social media to connect with these pool customers for pennies.

Contact us now to get started for free!

Quigley Pools and Spas is one of San Antonio and Austin’s premier Pool pros. Along with custom gunite pools they are landscaping artists – services include decking, masonry and Outdoor living spaces. Contact Brian Quigley for a complimentary estimate and design (830) 837-1972 http://www.quigleypools.com/

Swimming pool lights are no longer just about being able to swim at night.  Today’s high quality LED pool lights can create an dramatic environment, and even make for an exciting show right in your backyard.  Today’s pool lights are along lasting and energy efficient. They come in variety of colors and are brighter and produce pure, strong color. Some LED lights can be programmed to change colors, brightest, focus etc.  LED lights are generally less expensive than traditional electric bulbs.

Here are some of our favorite pools with lights pictures.