Your customers are on Facebook- Just like you.

Your pool customers are on Facebook. You just have to reach them. Facebook uses a feature called ‘look-a-Like’ audience to connect you with your next customers. Look-a-Like audiences are made up of people that are most likely to buy a pool because they look like pool customers. To create a good look a like audience you need to (1) know a lot of people on Facebook who have bought a pool in the past; (2) set up a look a like audience of those people.

We know more pool customers than anyone else. Since 2004 we have connected over 500,000 customers to local pool pros. We use our huge pool customer list to create a look-a-like audience. We post articles to our blog., then post the blog article on our Facebook page. We boost the Facebook post to our look-a-like audience. Facebook users like the post, visit our blog and request additional information, designs and estimates for us. If you would like our assistance winning customers on Facebook contact us.

Be an Ace contacting your swimming pool customers

Research shows that speed, diligence and consistency are the key things to remember when you are reaching out to prospects.  The sooner you start the follow up process the better and It will take 6 plus contact attempts to maximize your contact rate. Lastly, you can always get better.  The way to get better is to develop a consistent follow up process, learn what works for you, tweak your process to make it better than do it again. Below is an suggested follow up process to start.

(1) Call the pool customer immediately, leave a voice mail and send an email if you do not reach them.

Calling right away is single best thing you can do to increase contact rates.  Even still you will leave messages.  Your voice mails (and emails) should be short and to the point as well as helpful and non-committal.  Make sure that the pool customer has your best contact information.  If you do not reach the prospect on the first call, call again between 30 minutes and 1 hour later.  On the second call  do not leave another voice mail.  Call again between 2 hours and 4 hours, do not leave another vmail. If it is a mobile line, send a text asking if there is a good time to get them their free pool design and information.

Hello XX – This is XX calling you from Swimming Pool Quotes. I am  here to provide you with basic information about swimming pools, answer any questions you might have and provide you with a custom estimate and design now or in the future.  You can call or text me at this number which is  XXX-XXX-XXXX.”

(2) On the next day, call the pool customer in the morning and leave another voice mail, it should be about the same as the first voice mail.

It is important to stay concise and keep the same message.  Think of it like a commercial, you need to hear or see a commercial 10-15 times until you start to remember it. On the 2nd day (like the first day) you can call again in the afternoon but do not leave another message.

Continue to try to contact the pool customer on day three through five.

On the third day once and do not leave a message.  On the fourth day call once do not leave a message but send another email.  On the fifth day call once and leave a voice mail and you can also send a second text message if you have mobile number. 

After the fifth day, take a break.

After the fifth day, you should wait between a week and 10 days to call them, leave a message and send an email.  You call them back once more the next day, then wait another week and call once.

After that call the customer should go  into your drip marketing campaign.

Your drip marketing last continuously. Over 50% of your lead contacts will happen after the prospect joins your drip marketing program.  

Since 2004 we have worked with over 3000 swimming pool professionals. Our program is absolutely free for Swimming Pool Quotes pool builders.  Learn more.

Jeremy Gold
VP, Business Development
Jeremy@swimmingpoolquotes.com
(510) 332-8116 – mobile

A swimming pool is the Ultimate luxury Christmas gift.

Your swimming pool will provide years of healthy entertainment and exercise in the comfort of your own home. You instantly get a permanent vacation in your backyard.

Your swimming pool increases the value, desirability and quality of your home.

A swimming pool is a great gift and a solid investment in your home and family.

The Christmas season is a great time to get great deals.

Right now demand is low and supply is high! You can get out of season deals for pools, equipment, parts and features. This is the time of year pool builders are clearing out their warehouses. Now is the time to get the best deals on a pool and be the first one in the pool in just a few months!

Great Financing and low payment options

Also this year while interest rates are still historically low and the economy is improving amazing financing options are available. Also some pros offer no or small down payment options to get started in a couple of months.

Starting now gives you plenty of time to get the best deal on the best pool for you.

Surprise your family on Christmas day with a permanent backyard oasis. Start now with a free design & estimate and you will have plenty of time to check your list twice and find out what’s nice.

A swimming pool is the Ultimate Family Christmas present.

Imagine surprising your family on Christmas day with a permanent backyard oasis. You instantly get a permanent vacation in your backyard.  Swimming is one of the best lifelong exercises. Your swimming pool increases the value, desirability and quality of your home.  A swimming pool is a great gift and a solid investment in your home, your family, friends and you. Also this year while interest rates are still historically low and the economy is improving amazing financing options are available.

The Christmas season is a great time to get great deals.

Like the car business, you can get end of season deals for pools, equipment, parts and features. This is the time of year pool construction builders are clearing out their warehouses, trying to use all of their materials, pool shells and parts so that they do not have to store them over the winter. Now is the time to get the best deals on a pool even if you are not going to start right away.

In the spring and summer there is always a backlog for pool construction. New inquires start to slow down in the middle of August and by the fall there is typically room for a couple more projects before the end of the season. Fall is the best time of the year to get pool quotes when ‘supply’ is greater than ‘demand.’

Starting now gives you plenty of time to get the best deal on the best pool for you.

Start now and you will have plenty of time to check your option list twice and find out what’s not great and what is nice. Your pool will be ready before you know it. You will get the estimates you need to compare, the feedback from your pool professional in a timely fashion and the best crews to install your pool. And don’t forget that even though winter is coming, you can still be swimming this year if you want one of our hot tubs!  If you decide to start construction in the early Spring you can surprise your family on Christmas day with a permanent backyard oasis.