One of the best ways to save thousands of dollars on your new swimming pool (or pool renovation) is to be of the the first people in your social network to get a pool and share your experience. Word of mouth is a pool builders best friend. Over 40% of pool customers come from referrals from past customers. One of the hardest things for pool builders to do is create new referral channels. They are willing to reward you handsomely to be a source of new business.
When you start the process you become a customer and a source for referrals all year long. Pool builders may reward you with (1) discounts up to 30% or more, (2) free add-ons (like water features, luxury items, upgrades etc.) (3) and extra attention and service.
Social media is the new “front yard” sign. Let your pool builders know if you use Facebook, Twitter, Yelp or other social media. Let them know that you will share pictures and information on the project. This will help you get a great deal and also help to keep your builder on their toes, knowing that you will be sharing information about your project. If you know your neighbors, friends or family are interested in getting a pool as well, mention it. You do not have to give details or commitments but this will help you establish that your pool could lead to more pools.
There are things that you can do to maximize the chances that you get the best deal and the best service when you meet with the pool builder. Be prepared to tell them what you are willing to do for them if they deliver you the best pool at the best price.
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