Category Archives: swimming pool quote

The fall is the best time to dive into your swimming pool estimate project

Five reasons why fall is the best time to dive into your swimming pool estimate project.

August through November are the best time of the year to start your research and get a free swimming pool estimate, or a free pool renovation estimate.

dive into your swimming pool project

fall is the best time to dive into your swimming pool project.

5. Pool builders and manufacturers are clearing out their swimming pool inventories of pools, equipment, materials and features.

  • Like the car business you can get end of season deals for pools, equipment, parts and features. This is the time of year pool builders are clearing out their warehouses, trying to use all of their materials, pool shells and parts so that they do not have to store them over the winter.

4. Pool builders are looking for a ‘pool project’ or two to fill up their fall schedule.

  • In the spring and summer there is always a backlog for pool construction.   New inquires start to slow down in the middle of August and by the fall there is typically room for a couple more projects before the end of the season.  Fall is the best time of the year to get pool quotes when ‘supply’ is greater than ‘demand.’

 3. The best swimming pool installation crews are available now.

  • A good swimming pool installation team is exactly that, a team.  This time of year the new people that are not going to cut it are out and the best installers are still out there doing great work.  In the fall the talented crews are still working and even the ‘new’ installers have one season of experience.

2.  Pool contractors have more time and resources to dedicate to your requests and swimming pool project.

  • During the busy spring and summer months, the best pool professionals are working practically around the clock.  In the fall you can get a lot more attention from them and customized service.  You will be able to get more estimates and options to compare and have more responsive swimming pool pros.

1.  Your pool will be ready soon.

  • If you start now, your pool will be ready before you know it.  You will get the estimates you need to compare, the feedback from your pool professional in a timely fashion and the best crews to install your pool.  If you get a heater, hot tub or live in the south or west, you could still be swimming this year!

Enter your zip below for free pool estimates

Pool Pro Spotlight – Family Pools

Family Pool, Spa & Billiard Centers

The Family pool family are the experts in backyard family fun and the leaders in affordable family fun! They believe in great values.  Whether you’ve decided on a pool, spa, billiard table, pavers, deck or all of them, they want you to have the best possible experience, with affordable prices and the finest quality products.

Additionally, they offer full-service computerized laboratory for free water analysis, all the chemicals you need to make pool and spa maintenance easy — in stock. Full-service department inventory for quick repairs so you’ll never miss an opportunity to enjoy your pool and spa. In business to serve since 1989

Call or visit for a free quote!

GAINESVILLE | 352-375-3855
OCALA | 352-245-6004
ALTAMONTE SPRINGS | 407-571-9965
PENSACOLA| 850-435-1575
MOBILE | 251-341-5600

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Pool Pro Spotlight – CPC

 

With over 17 years experience, the team at Chad Priest Construction is super qualified to provide you with free pool estimates and designs.  They are also experts with pavers, decorative concrete, outdoor barbecues and fire pits. You can call him today at 951-888-9602.

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No matter if your project is big or small, call Chad Priest Construction Inc. today to talk to our professionals and create a plan. We can make your outdoor areas for your home or business even more special. Need a reason to be outside? Well now you do! 951-888-9602.

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Pool Pro Spotlight – Leisure Tech

About Leisure Tech

Leisure Tech is committed to the best value for you. For over twenty years they have built a stellar reputation for high quality service with many repeat customers and referrals.  The knowledgeable, friendly and professional staff at Leisure Tech is known for their integrity, honesty and fairness with suppliers and customers. Each year they continue to grow, currently we service New York, New Jersey, and Connecticut.You can reach them at (845) 422-1300. Visit Leisure Tech on Facebook

Services

Leisure Tech’s services are tailored to specific customer’s needs. They are available for a wide range of home improvement projects. The swimming pool division can build, repair, renovate, maintain, and service your pool.



Five steps to get the most out of every lead

Your leads are your future

Your leads are your next customers and your best referral sources.  Here is a quick five step way to get the most out of every lead.

(1) Design a Good Sales Funnel

A sales funnel is the way a lead becomes a customer.  Its called a funnel because it get narrower.  Based on our data of over 494,350 pool customers about 15% of households that request a pool quote will purchase a pool within 5 years. This means that 85 out of 100 leads will not buy a pool, no one knows which 15 will buy a pool.  You need a sales funnel that keeps as leads active and engaged in your business so that you can capture as many of those 15 sales as possible.

Your funnel should:

  • Allow as many leads as possible to fall into your sales funnel.
  • Keep your leads active and engaged with your business.
  • Tell you to know when a lead becomes a hot prospect.
  • Help you close the deal.
  • Build your word of mouth and referral business – filling up your funnel.
  • Give you the information to get better at all the above.

(2) Keep your leads active

One out of seven pool leads will turn into a project, by only about 25% ( 1 out of 30 leads) will close right away.  A good sales funnel will keep all of these leads active and engaged in your business.  This could mean up to 3 more projects from the same leads.  If you just keep your leads active in your sales funnel you can triple your lead to sales rates.

(3) Build a social community around your business

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The quote above is from a personal friend and social media expert Brian Franz. He most certainly gets it.  Smart phones, Facebook and social media has changed the business game. You must use mobile web, Facebook and “content” keep your leads active. Is this worth your investment? We think so because keeping your leads active can triple your revenue from the same leads.

(4) Use social media to keep your leads active.

Keeping your leads active means nurturing your leads. Nurturing leads is all about quality ‘touches’.  This means how are you building your brand awareness with your leads.  This use to be very expensive and difficult.  Television, radio, newspapers and direct mail use to be the only way to connect with your potential customers and build brand awareness, loyalty etc.  Today there are many inexpensive branding channels like web search, social media and email. Seeing a nice picture of your pool on Facebook, or learning something interesting about your business in a blog post is the modern day television commercial.

The key to doing this well is know what you are doing and automate to nurture all of your leads. Use social media engagement and drip marketing to keep your leads active. 

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(5) Create a consistent, evolving content strategy.

Content is another way to say ‘stuff you share’.  It can be pictures, stories videos, status updates or other stuff.  Creating a winning content strategy is figuring out what you are going to tell your leads, when are you are going to say it, and how are you going to say it.  Content strategies are effective if they are designed and implemented well.  A well developed media campaign will keep your leads active and engaged.

A winning content strategy should:

  •  Keep leads entertained and engaged to build brand awareness, trust and loyalty.
  •  Slow-cook leads into prospects by reinforcing the desire to get a pool, addressing the logical questions about getting a pool, and building familiarity and trust.
  • Create triggers so that you can identify when it is time to treat an individual lead like a prospect.
  •  Build referral channels. One of the best thing about qualified pool consumers is that they know other pool people.  Creating incentives to share content and information about your business will feed the above objectives and also continue to fill your pipeline with new leads.