Author Archives: david
beach entry pool quote and inspiration
A tropical oasis is a great inspiration for a beach entry pool quote. This is a great inspiration for a resort vacation inspired beach entry pool quote. Some other features to recreate this experience include salt water filtration system and a current system.
free swimming pool quote sign up
Texas pool builder – ARE pool and Spa
Pool Pro Spotlight – Family Pools
Family Pool, Spa & Billiard Centers
The Family pool family are the experts in backyard family fun and the leaders in affordable family fun! They believe in great values. Whether you’ve decided on a pool, spa, billiard table, pavers, deck or all of them, they want you to have the best possible experience, with affordable prices and the finest quality products.
Additionally, they offer full-service computerized laboratory for free water analysis, all the chemicals you need to make pool and spa maintenance easy — in stock. Full-service department inventory for quick repairs so you’ll never miss an opportunity to enjoy your pool and spa. In business to serve since 1989
Call or visit for a free quote!
GAINESVILLE | 352-375-3855
OCALA | 352-245-6004
ALTAMONTE SPRINGS | 407-571-9965
PENSACOLA| 850-435-1575
MOBILE | 251-341-5600
Pool Pro Spotlight – CPC
With over 17 years experience, the team at Chad Priest Construction is super qualified to provide you with free pool estimates and designs. They are also experts with pavers, decorative concrete, outdoor barbecues and fire pits. You can call him today at 951-888-9602.
No matter if your project is big or small, call Chad Priest Construction Inc. today to talk to our professionals and create a plan. We can make your outdoor areas for your home or business even more special. Need a reason to be outside? Well now you do! 951-888-9602.
Pool Pro Spotlight – Leisure Tech
About Leisure Tech
Leisure Tech is committed to the best value for you. For over twenty years they have built a stellar reputation for high quality service with many repeat customers and referrals. The knowledgeable, friendly and professional staff at Leisure Tech is known for their integrity, honesty and fairness with suppliers and customers. Each year they continue to grow, currently we service New York, New Jersey, and Connecticut.You can reach them at (845) 422-1300. Visit Leisure Tech on Facebook
Services
Leisure Tech’s services are tailored to specific customer’s needs. They are available for a wide range of home improvement projects. The swimming pool division can build, repair, renovate, maintain, and service your pool.
Get a Pool Loan Quote
Five steps to get the most out of every lead
Your leads are your future
Your leads are your next customers and your best referral sources. Here is a quick five step way to get the most out of every lead.
(1) Design a Good Sales Funnel
A sales funnel is the way a lead becomes a customer. Its called a funnel because it get narrower. Based on our data of over 494,350 pool customers about 15% of households that request a pool quote will purchase a pool within 5 years. This means that 85 out of 100 leads will not buy a pool, no one knows which 15 will buy a pool. You need a sales funnel that keeps as leads active and engaged in your business so that you can capture as many of those 15 sales as possible.
Your funnel should:
- Allow as many leads as possible to fall into your sales funnel.
- Keep your leads active and engaged with your business.
- Tell you to know when a lead becomes a hot prospect.
- Help you close the deal.
- Build your word of mouth and referral business – filling up your funnel.
- Give you the information to get better at all the above.
(2) Keep your leads active
One out of seven pool leads will turn into a project, by only about 25% ( 1 out of 30 leads) will close right away. A good sales funnel will keep all of these leads active and engaged in your business. This could mean up to 3 more projects from the same leads. If you just keep your leads active in your sales funnel you can triple your lead to sales rates.
(3) Build a social community around your business
The quote above is from a personal friend and social media expert Brian Franz. He most certainly gets it. Smart phones, Facebook and social media has changed the business game. You must use mobile web, Facebook and “content” keep your leads active. Is this worth your investment? We think so because keeping your leads active can triple your revenue from the same leads.
(4) Use social media to keep your leads active.
Keeping your leads active means nurturing your leads. Nurturing leads is all about quality ‘touches’. This means how are you building your brand awareness with your leads. This use to be very expensive and difficult. Television, radio, newspapers and direct mail use to be the only way to connect with your potential customers and build brand awareness, loyalty etc. Today there are many inexpensive branding channels like web search, social media and email. Seeing a nice picture of your pool on Facebook, or learning something interesting about your business in a blog post is the modern day television commercial.
The key to doing this well is know what you are doing and automate to nurture all of your leads. Use social media engagement and drip marketing to keep your leads active.
(5) Create a consistent, evolving content strategy.
Content is another way to say ‘stuff you share’. It can be pictures, stories videos, status updates or other stuff. Creating a winning content strategy is figuring out what you are going to tell your leads, when are you are going to say it, and how are you going to say it. Content strategies are effective if they are designed and implemented well. A well developed media campaign will keep your leads active and engaged.
A winning content strategy should:
- Keep leads entertained and engaged to build brand awareness, trust and loyalty.
- Slow-cook leads into prospects by reinforcing the desire to get a pool, addressing the logical questions about getting a pool, and building familiarity and trust.
- Create triggers so that you can identify when it is time to treat an individual lead like a prospect.
- Build referral channels. One of the best thing about qualified pool consumers is that they know other pool people. Creating incentives to share content and information about your business will feed the above objectives and also continue to fill your pipeline with new leads.
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