Build a custom Facebook post
Pool customers are on Facebook. Make sure they see your pools.
Start with a great Facebook post.
Here is what this post looks like live on Facebook.
Set up custom Facebook Audiences
Once you set up your post you have to target the right people on Facebook. On Facebook you must target by demographics. On Facebook, demographics are things like age, gender, interests, location etc. there are thousands of demographic targeting options on Facebook. By sponsoring your listing, you can pay Facebook to show your posts to specific demographic audiences.